6 Terms to Know When Running a Website

So you're running your own website... congrats! Before you get too into messing with all the settings and fanangling all the jib jabbers (technical term), you should get to know just a few items that you will often see. 


Anchor Text

This is the visible text that entices people to click on the link you've offered them. Just like this link to my Instagram. It really is that simple. Here's what the code looks like: 

<ahref="http://www.instagram.com/cocothebearandco">link to my Instagram</a>

Don't bother writing that code down. SquareSpace makes it super simple by just clicking on a button. 

It's the chainlink button. Creating a link, get it?

How can you use this to your advantage? Well, essentially, Google has recently changed their ranking algorithm from keyword saturation to the actual value of a page. This is a good thing because anyone can find shady ways to fill their pages with keywords. Now, you have to provide content that attracts visitors. Want to know more? Check out Google's "How Search Works". <- more anchor text ;)



These are also known as incoming links. If this website (cocothebear.com) was linked to in a blog post on kristinbonin.com (my sister's website) then it would be a backlink. In that example, I gave kristinbonin.com a backlink by linking to it on my website. 

What's the benefit? Remember when I said that Google ranks pages based on value? Well, the more backlinks you have to your page, the more valuable Google sees your page. Essentially, Google sees you as a credible source and ranks your site higher. 

But how do I get backlinks?! Funny you should ask. The best way would be to guest post on other websites and get known in your industry. That way, you're creating a backlink and also showing people your content. Another way would be to create an affiliate program of sorts that drives people to share what you produce. 


Bounce rate

Google states it as another way to say "single-page sessions". That's close, but it's more like "single-interaction sessions". This means the person went to your page, perhaps  for the sole purpose to buy a product, finished what they needed to do and left.

I remember the phrase by imagining walking into a place then seeing it's somewhere I don't want to be then maybe sticking around for a little while. After a few minutes, we say "Let's bounce." Thus, bounce rate. Rocket Fuel has an amazing explanation of bounce rate that covers everything you need to know.


Content Management System

Also known as "CMS". A CMS is an online platform that allows multiple users to create websites on a WYSIWYG (What You See Is What You Get) basis without the direct knowledge of HTML. The CMS you are viewing Coco The Bear on is SquareSpace. Of course, there are many platforms out there and many more popping up with their own advantages. You've probably heard of Wordpress a few times or so. 

Curious about what CMS your favorite websites use? Go to builtwith.com, type in the URL and watch the magic unfold!


Landing Page

Now, a landing page isn't the same as a web page. A landing page is a web page, but a web page isn't necessarily a landing page. Confused yet? Your landing page isn't you home page by default, though it sounds like it. 

Web page + form to capture visitor's information = landing page

As Hubspot puts it, 

  1. It must have a form. 
  2. It must exist solely for the purpose of capturing a visitor's information through that form.


Meta Data

Meta data is defined as data that describes data. That didn't really help, did it? I guess the better question would be, "What all does meta data consist of?"

I can help you there! 3 things add to the category of meta data.

Page title - On the page you're on right now, the page title would be, "6 Terms to Know When Running a Website". It's pretty straight forward.

Description - This is also called an excerpt when writing a blog post. It will tell exactly what the page is about in a concise and to-the-point format.

Then there's a miscellaneous category that comprises author, date, location, file size, etc. Obviously this is the basic and most obvious part of the meta data.


Do you feel a bit more geeky?